Roofing marketing
Roofing marketing for repairs, replacements and storm season.
A site that sells full replacements, storm-ready campaigns, and a profile that wins the local search — run by one Boston team.
Or call (857) 427-0343
Serving the whole state? See Roofing marketing in Massachusetts.
Concept website — not a client project. Explore the premium craftsmanship concept →
Sound familiar?
- One storm floods your phone; then nothing for weeks.
- Replacement jobs are worth many times a repair, but your ads treat them the same.
- Homeowners compare three roofers online before they call, and your site has no photos of real roofs.
What homeowners search before they call
- "roof leak repair"
- "roofers near me"
- "roof replacement cost"
- "storm damage roof inspection"
- "ice dam removal"
Repairs get fast pages with your number. Replacements get pages with materials, photos of finished jobs and what an estimate includes.
What we build for roofing companies
- Separate pages for repairs, replacements, storm damage and the materials you install.
- A storm-response landing page we can switch on, with a budget you approve, when weather hits your area.
- Google Ads split between repairs and replacements, so high-value jobs get their own budget.
- Local Services Ads where available, next to Search.
Ads and your Google profile
Google Ads, split by job value
Storm-repair campaigns launch fast after weather events. Replacement and inspection work gets its own campaigns, landing pages and budgets.
Your profile and Local Services Ads
Roofing contractor as the primary category, real projects and photos, review requests after every job — plus pay-per-lead Local Services Ads where Google offers them.
Built around your season
In most of the country, roofing runs from spring to fall, with storm spikes in between. In the Northeast, winter brings ice dams and leaks. We plan budgets around your region and your crew's capacity.
What working with BerAIdy looks like
Week 1: repair, replacement and storm pages go live, each with its own estimate path.
Weeks 2–3: storm and replacement campaigns split, so budgets follow demand.
Every 2 weeks: your report — calls, forms, spend and the one change we made.
$1,500 setup + $1,500 every 4 weeks.
Everything in the agreed scope is included. Ad spend and requested work outside that scope are separate.
The longer you stay, the less you pay
Start at $1,500 every 4 weeks — tap a year to see your saving.
$100 less after each full year, up to $400, applied automatically.
Roofing marketing questions
Can you focus on replacements?
Yes. Replacements get their own pages, ad group and budget.
What about storms?
We prepare a storm page in advance and switch on ads when weather hits, after you approve.
Will you post my project photos?
Yes, real jobs only. No stock roofs pretending to be yours.
Final play
Your next customer is already searching.
15 minutes. No pitch deck. You leave with 3 concrete improvements for your website or online presence.