A Boston marketing team for home service businesses
BerAIdy is a home service marketing agency in Boston. We run the website, the Google Ads, the Google Business Profile and the AI-search work for contractors in and around the city — plumbers, HVAC techs, roofers, electricians and the trades that keep older homes standing.
Who we are
We're based in Boston, and we're a small senior team — no account-manager relay, no junior staff learning on your budget. You work directly with the people building your website, running your ads and writing your pages.
That shows up in the work: pages that read like a contractor wrote them, reports in plain English, and a phone call when something needs a decision instead of a 40-slide deck.
We keep the client list short on purpose. A handful of trades per market means the person reviewing your numbers every 2 weeks actually knows your jobs, your towns and your margins.
Why local knowledge matters
Boston housing is its own marketing brief. Triple-deckers in Dorchester, Victorians in Jamaica Plain, condos in Southie, colonials out toward Newton — older homes mean aging systems, tight access, upgrades stacked on old infrastructure. A website that speaks to those homes reads like a local, and homeowners can tell the difference.
The calendar matters too. Heating season, summer cooling, spring thaw, hurricane-season leftovers, the first nor'easter — demand in this city moves with the weather, and your ads and landing pages should move with it.
And homeowners here choose contractors carefully: they read the reviews, they check state licenses, they compare who answered first. Marketing that wins in Boston makes all of that easy to verify in under a minute — clear services, real credentials, recent photos and a fast answer on the phone.
Towns we serve around Boston
We work with contractors across the city and the inner suburbs:
- Boston
- Cambridge
- Somerville
- Newton
- Brookline
- Quincy
- Waltham
- Medford
- Malden
- Braintree
If your crews go further — MetroWest, the North Shore, the South Shore, Worcester County — that's covered on our Massachusetts page. And if you're elsewhere in the US, we still work together: the system runs the same, wherever the trucks start in the morning. Home service marketing in Massachusetts
What we run for Boston trades
- Website. Pages for each service and town you serve, built around the jobs you want more of — live within a week of access.
- Google Ads and Local Services Ads. Emergency and planned work in separate campaigns, negatives in before launch, spend paid straight to Google.
- Google Business Profile. Kept current for every neighborhood and suburb you serve — categories, services, photos, posts.
- SEO and AI search. Structured data and consistent listings so Google, Maps and AI assistants can recommend you with confidence.
- Tracking. Calls and forms tracked to the job — reports show work, not impressions.