Be found.
Be chosen.
Be rAIdy.
Websites, Google Ads and AI search for home service businesses.
Animation: a homeowner searches, a website builds itself and goes live, ranks first, new leads land across a map of Boston, and the owner's phone rings.
Book a 15-minute callType your business name and preview your website concept.
- Boston, MA
- Live within a week
- You own everything
- No long contracts
Great at your trade. No time for algorithms.
When a pipe bursts or the AC quits, homeowners search on Google, scroll Maps, or ask ChatGPT who to call. They pick the business that looks trustworthy and answers fast. If your site is slow, vague or missing from those answers, the call goes to the next truck.
Most owners know this. What they don't have is time to run a website, ads, a Google Business Profile and AI search on top of the actual work. And the usual fix, an agency, often means separate fees for each piece, a long contract and a monthly report full of impressions.
We do it differently. One small team runs all of it, ships an improvement every 2 weeks and reports in plain English: calls, forms, jobs, and what we changed.
How many jobs went to a competitor this month?
Every search you don't show up in ends with a call to someone else.
Potential additional revenue / year
$62,400
8 extra jobs × $650 average job × 12 months
Revenue, not profit. Ad budget and our fee are separate costs.
Estimate, not a quote.
One system. Seven trades.
Every trade gets a design, copy and CTA built for how its customers search. Tap a trade: this is the site we'd run for you.
YOUR PLUMBING CO.
24/7 EMERGENCY SERVICE — GREATER BOSTON
Licensed local plumbers, day and night. You hear the price before we start — no surprises afterwards.
Emergency repairs
Same-day response for bursts and blockages.
Water heaters
Repair, flush or full replacement.
Drains & sewers
Camera inspections and honest fixes.
New lead: water heater repair — Newton, MA example
Everything in one package
- 01
Website and landing pages
Built, hosted and improved. Fast on mobile, one clear call to action per page.
- 02
Google Ads and Local Services Ads
Set up and managed by us. Google bills you directly for the spend.
- 03
SEO and Google Business Profile
Service pages, categories, photos and review requests, so locals find you in Maps and search.
- 04
AI search visibility
Your business described the same way across your site, Google, Bing and the directories AI assistants read.
- 05
Call and form tracking
Every call and form counted, so you see which searches turn into leads. Booked jobs too, once your CRM or job log is connected.
- 06
Bi-weekly improvements
We review performance every 2 weeks and make up to one website or landing-page change when the data supports it. Ads and tracking are monitored daily. Every quarter we review services, areas, keywords and budget..
- 07
A plain-English report every 2 weeks
Spend, leads, cost per lead, jobs, and what we changed.
Found on Google, in Maps and in AI answers.
Homeowners still start on Google, but more of them now ask an AI assistant for a recommendation. Some show ads now, but ads are labeled as ads. The recommendation itself can't be bought. They repeat what they can verify: your website, your Google Business Profile, your Bing listing, your reviews and the directories they trust.
So we make sure all of it says the same thing: what you do, where you work, when you're open and why people hire you. Your site answers the questions homeowners actually ask, in plain words, with structured data that machines can read. That same work helps your Google rankings and your Maps listing, so nothing is wasted.
We make your business easy for AI assistants to understand, check and recommend.
How every 2 weeks works
We read the numbers.
We pick one action, or tell you why no change is the right call.
You approve in one message.
We ship it and report.
Every quarter we reset services, areas, keywords and budget.
No change for change's sake.
The difference
BerAIdy vs a typical agency
BerAIdyTypical agency
Ownership
Yours from day one
Often held in agency tools
Who does the work
A small senior team
Varies by account manager
How often work ships
An action every 2 weeks plus a quarterly reset
Often monthly
Reporting
Calls, forms and jobs
Often impressions and clicks
Pricing
Published, and it drops $100 after each full year
Often quote only, often rises at renewal
Commitment
12 weeks, then 4 weeks' notice
6–12 month contracts are common
Simple pricing. No tiers.
Specialists often price SEO, ads, the website and AI search as separate monthly lines. Here it's one fee.
$1,500 setup + $1,500 every 4 weeks.
Everything above is included. Ad spend is paid directly to Google. No add-ons.
The longer you stay, the less you pay
Start at $1,500 every 4 weeks — tap a year to see your saving.
$100 less after each full year, up to $400, applied automatically.
Your first 30 days
Day 1
Audit and plan: we map the fastest wins.
Week 1
Website live.
Week 2
Tracking on: calls and forms counted.
Weeks 2–3
Ads running; Local Services Ads follow Google's own verification timeline.
Day 30
First report with real numbers.
Timelines start when we have access to your domain and accounts.
We don't guarantee leads, and nobody honest can. We control the quality of the website, the ads, the tracking and the work every 2 weeks. Results also depend on your market, your ad budget and how fast you answer the phone.
Questions, answered.
Which trades do you work with?
Plumbing, HVAC, pest control, garage door repair, water damage and restoration, roofing and electrical. Each gets a design built for that trade, its own copy and ad structure.
Where do you work?
Our offices are in Boston, MA and California, and we work with home service businesses across the US. Locally: home service marketing in Massachusetts and our Boston marketing team.
How fast is my website live?
Within one week after we have access to your domain and accounts. Ads follow in weeks 2–3.
Do you guarantee leads?
No, and nobody honest can. We control the quality of the website, the ads, the tracking and the work every 2 weeks.
Who owns the website and accounts?
You do: domain, website, ad accounts and data, from day one. If you leave, they stay with you.
How much should I spend on ads?
It depends on your trade and your market. On the first call we recommend a starting budget. Google bills you directly; we never mark up your spend.
Do you work with my CRM?
We don't sell a CRM. If you use one, we connect it to your website forms and tracking.
Is there a contract?
A 12-week start, then 4 weeks' notice. No year-long lock-in.
What's not included?
Ad spend, photo and video production, major rebranding and large custom software.
When is the website finished?
Never, and that's the point. Your site, ads and AI visibility keep improving every 2 weeks instead of going stale.
Final play
Your next customer is already searching.
15 minutes. No pitch deck. You leave with 3 concrete improvements for your website or online presence.