HVAC marketing
HVAC marketing for both busy seasons, and the slow weeks between.
Heating and cooling campaigns for both busy seasons — and the slow weeks between — run by one Boston team.
Or call (857) 427-0343
Serving the whole state? See HVAC marketing in Massachusetts.
Concept website — not a client project. Explore the modern comfort concept →
Sound familiar?
- July and January bury you in calls; April and October go quiet.
- Your ads keep spending on "AC repair" when you'd rather sell maintenance plans and heat pumps.
- Installs are your best jobs, but your website treats a new system like a repair.
What homeowners search before they call
- "AC repair near me"
- "AC not blowing cold air"
- "furnace not working"
- "heat pump installation [city]"
- "HVAC tune-up"
Repairs get emergency-style pages with the phone up front. Installs and heat pumps get pages that explain options, financing if you offer it, and what happens on install day.
What we build for HVAC companies
- Separate pages for cooling repair, heating repair, installs and replacements, heat pumps and maintenance plans.
- Google Ads campaigns per season, so budget moves from cooling to heating without starting over.
- Local Services Ads where available, next to Search.
- A Google Business Profile that lists heating and cooling services correctly, with photos of real installs.
Ads and your Google profile
Google Ads, split by season and job value
Emergency heat and cooling campaigns launch when the weather turns. Planned installs, heat pumps and maintenance get their own campaigns and landing pages.
Your profile and Local Services Ads
HVAC contractor as the primary category, real services and photos, review requests after every job — plus pay-per-lead Local Services Ads where Google offers them.
Built around your season
Two peaks and two shoulders. Before each peak we raise budgets on repair terms and make sure your site loads fast and shows your number. In the shoulders we shift to tune-ups, maintenance plans and replacement quotes.
What working with BerAIdy looks like
Week 1: heating, cooling and install pages go live, matched to your season.
Weeks 2–3: repair and replacement campaigns split, so budgets follow the job value.
Every 2 weeks: your report — calls, forms, spend, and the change we made. Before each season, we shift budgets.
$1,500 setup + $1,500 every 4 weeks.
Everything in the agreed scope is included. Ad spend and requested work outside that scope are separate.
The longer you stay, the less you pay
Start at $1,500 every 4 weeks — tap a year to see your saving.
$100 less after each full year, up to $400, applied automatically.
HVAC marketing questions
Can you push heat pumps or installs specifically?
Yes. Installs get their own pages and ad groups, with budget you control.
What happens in the slow season?
We shift spend to tune-ups, maintenance plans and replacement quotes instead of switching off.
Do you show rebates or financing?
If you offer them and they're current, yes. We don't publish offers you haven't confirmed.
Final play
Your next customer is already searching.
15 minutes. No pitch deck. You leave with 3 concrete improvements for your website or online presence.