HOME SERVICE MARKETING
Be found.
Be chosen.
Be rAIdy.
One package. We do the work.
Your website, Google Ads and local visibility, managed for your home service business. One team. A clear scope of work.
Clear scope of work · Work handled for you · Loyalty savings
Animation: a homeowner searches, a website builds itself and goes live, ranks first, new leads land across a map of Boston, and the owner's phone rings.
Request your free 15-minute callType your business name and preview your website concept.
- Boston, MA
- Live within a week
- You own everything
- No long contracts
When a pipe bursts or the AC quits, homeowners pick the business that shows up first and answers fast.
We run the website, ads, local visibility and AI search that makes that business yours — one package, one team, one published price.
ONE PACKAGE
$1,500 every 4 weeks
+ $1,500 one-time setup
Website. Ads. Local and AI visibility. Tracking, reviews and reporting.
Ad spend is paid directly to Google.
12-week start, then 4 weeks' notice. You own your website, accounts and data.
Four workstreams, one team
Website
Your website and landing pages, built, hosted and improved for how your customers search.
Visibility
Google Ads and Local Services Ads for urgent moments; SEO and your Google Business Profile for Maps and search; and AI search visibility, so assistants like ChatGPT can find and recommend you.
Measurement
Call and form tracking, so you see which searches turn into leads.
Reporting
A plain-English report every two weeks: spend, leads, jobs, and what we changed.
The longer you stay, the less you pay.
- Year 1$1,500
- Year 2$1,400
- Year 3$1,300
- Year 4$1,200
- Year 5+$1,100
Same package. Prices per four weeks. After each full year your fee drops $100, up to $400 less. Applies to the service fee, not setup or ad spend.
The Brownstone Brief
What you get every two weeks.
Every two weeks we review your data and make up to one website or landing-page change when the data supports it.
SAMPLE LAYOUT — NO CLIENT DATA
Calls & forms this period
Where leads came from
What we changed
Max one change, when the data supports it.
What's next
One system. Seven trades.
Every trade gets a design, copy and CTA built for how its customers search. Pick a trade: this is the site we'd run for you.
YOUR PLUMBING CO.
24/7 EMERGENCY SERVICE — GREATER BOSTON
Licensed local plumbers, day and night. You hear the price before we start — no surprises afterwards.
Emergency repairs
Same-day response for bursts and blockages.
Water heaters
Repair, flush or full replacement.
Drains & sewers
Camera inspections and honest fixes.
New lead: water heater repair — Newton, MA example
How it works
Start · Week 1
We collect access, accurate business info and your approvals — the audit and fastest-wins plan happen here.
Launch · Within a week
Your website goes live, and Google Ads plus call and form tracking are set up.
Ongoing · Every 2 weeks
We review the numbers, make one data-backed change when the data supports it, and send your report.
What we need from you: access, accurate business info, quick approvals.
Our commitments
Clear scope
One package, one published price, every inclusion listed.
You own everything
Domain, website, ad accounts and data — yours from day one.
A fixed two-week review rhythm
One data-backed change per cycle, reported in plain English.
The longer you stay, the less you pay
After each full year your fee drops $100, up to $400 less.
Questions, answered.
What's included in the package?
Website and landing pages; Google Ads and Local Services Ads; SEO and your Google Business Profile; AI search visibility; call and form tracking; and a plain-English report every two weeks.
How much should I spend on ads?
It depends on your trade and your market. On the first call we recommend a starting budget. Google bills you directly; we never mark up your spend.
Is there a contract?
A 12-week start, then 4 weeks' notice. No year-long lock-in.
How fast is my website live?
Within one week after we have access to your domain and accounts. Ads follow in weeks 2–3.
What do you need from me?
Access to your domain and accounts, accurate business info, and quick approvals on changes. We handle the rest.
Final play
Your next customer is already searching.
15 minutes. No pitch deck. You leave with 3 concrete improvements for your website or online presence.