Pest control marketing

Pest control marketing that fills your route and your service plans.

A site that turns worried searches into booked inspections, ads timed to each pest season, and a profile that wins the Maps search.

Serving the whole state? See Pest control marketing in Massachusetts.

Concept website — not a client project. Explore the clean & reassuring concept →

Willow Shield Pest Defense — fictional pest control concept website, desktop design

Sound familiar?

  • Urgent callers reach voicemail and book the next company in Maps.
  • One-off treatments never turn into quarterly plans.
  • Reviews only show up when something went wrong.

What homeowners search before they call

  • "exterminator near me"
  • "mice in walls"
  • "wasp nest removal"
  • "bed bug treatment"
  • "termite inspection"

Urgent pests get fast pages with your number and a same-week booking line if you can promise it. Plans get a page that shows what's included and how often you come back.

What we build for pest control companies

  • One page per pest or service you want more of, written in the words homeowners use ("mice in the walls", not "rodent exclusion").
  • A service-plan page that sells recurring visits, linked from every treatment page.
  • Google Ads with DIY and "how to" searches excluded from day one.
  • Local Services Ads where available, next to Search.

Ads and your Google profile

Google Ads, timed to pest season

Ant, wasp and rodent campaigns launch when each pest peaks. Recurring-plan searches get their own ads and pages, so one-off jobs become route customers.

Your profile and Local Services Ads

Pest control as the primary category, real services and photos, review requests after every treatment — plus pay-per-lead Local Services Ads where Google offers them.

Built around your season

Spring and summer bring insects and swarms, fall and winter bring rodents indoors. We move budget and page focus with the pests, so each season's ads and pages are ready before the calls start.

What working with BerAIdy looks like

  1. Week 1: a page per pest goes live, plus a recurring-plan page every job page links to.

  2. Weeks 2–3: seasonal campaigns live, with plan sign-ups tracked separately from one-time jobs.

  3. Every 2 weeks: your report — calls, forms, spend and the one change we made.

$1,500 setup + $1,500 every 4 weeks.

Everything in the agreed scope is included. Ad spend and requested work outside that scope are separate.

The longer you stay, the less you pay

Start at $1,500 every 4 weeks — tap a year to see your saving.

$100 less after each full year, up to $400, applied automatically.

Pest control marketing questions

Can you help us sell more service plans?

Yes. Every treatment page links to your plan page, and the plan page gets its own ads.

Do you write about specific pests in our area?

Yes, the pests you actually treat, in plain language.

Will you block DIY searchers?

Yes. Common DIY and "how to" terms are excluded from the start, and we keep adding them every 2 weeks.

Final play

Your next customer is already searching.

15 minutes. No pitch deck. You leave with 3 concrete improvements for your website or online presence.

Leave empty if you don't have one

We'll review your request and contact you to arrange a time. On the call you get three practical improvements.

15 minutes. No pitch deck. We only use your details to answer you. Privacy policy.