Guides for home service businesses
Short, practical guides for the trades we run marketing for — written the way we'd explain it on a job-site tailgate: what the platform actually does, what it costs to run, and where the honest answers are.
No 40-slide decks, no jargon walls. Each guide takes a few minutes and leaves you able to ask better questions — whether you run the marketing yourself or hand it to us.
Questions a guide didn't answer? That's what the 15-minute call is for — bring the guide, ask what it didn't cover.
How to use these guides
Start with the guide closest to the question you're facing: if the phones are quiet, start with Local Services Ads and Google Ads cost; if you're chasing the electrification wave, start with heat pumps; if your Google profile is a mess — or suspended — start with the Business Profile rules.
Every guide follows the rules we work by: no invented numbers, no guarantees nobody can make, and honest answers about what a platform can and can't do. Where a figure changes often — rebate amounts, per-lead prices — the guide tells you where the current number lives instead of quoting one that's already stale.
Reading order for the impatient: the ChatGPT guide explains the newest channel, the Business Profile guide fixes the foundation, the Local Services Ads guide is the fastest paid start, the Google Ads cost guide sets the budget expectations, and the heat pump guide is the growth plan.
The trades we run this for
The guides are written for the seven trades we run marketing for — each trade gets its own system, page by page:
- Plumbing marketing
- HVAC marketing
- Pest control marketing
- Garage door marketing
- Water damage restoration marketing
- Roofing marketing
- Electrician marketing
Working in Massachusetts? The statewide page covers the seasons, the licensing and every trade we serve here.